Strategic Planning

Understanding how people make decisions is the core of our strategic planning process.

Consumer-decision making is emotional, and there are many connections associated with that process. We must stir up those connections for the consumer, and bring it to life by merging the brand’s attributes with the wants, needs, and desires of our target audience.

We create that need. This is the key purchase driver, that A-HA moment.

We then bring the brand to the target by triggering encounters.

Through innovative use of a wide array of touch-points.

We apply this knowledge through the entire development process, from strategy to creative development to execution.


Through research, advanced analytics and market data we uncover insights.

Our research team offers experience in all areas of qualitative and quantitative research across market segments, including consumer general market, Hispanic markets and B2B.