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PER INQUIRY ADVERTISING - Eag Blog

PER INQUIRY ADVERTISING

There is such a thing as a free lunch!

Very few companies can put your product or service on television without you putting money upfront. EAG can. With Per Inquiry advertising, you can run a TV commercial on local, regional or even national networks without paying for the airtime cost. You only pay for the inquiries your TV spot generates after it's aired. An independent telemarketing company tracks the calls generated by a designated toll-free number included within your TV commercial and then submits the respective billing reports to the station. The TV station then bills the client a pre-determined fee based on the number of calls generated by the TV ad. PI advertising is one of the most cost-effective ways to start advertising your product/service while at the same time keeping very tight control on your budget and on your leads. Prior to submitting your ad to the TV station, it should be tested on a local or national level for a network to accept it. With documented results it is much easier to convince a TV station to take a chance on your project. If you don’t have a TV spot already produced to implement any of these options, EAG has over 20 years of experience producing national broadcast quality TV commercials and infomercials. Yes, a little cherry on top of so much non-fattening cream. How cool is that?

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