Willy Riveron | President
With over 25 years experience in marketing, traditional advertising and direct response, William Riveron increases the bottom line of each client by integrating the latest and most profitable sources of revenue and growth for companies of all sizes.
He helps his clients prosper through strategic creative direction, results-driven advertising strategies that encompass branding and media planning, ultimately delivering a direct response approach to the conventional marketing field.
William has helped countless companies reach unprecedented levels of success by applying his experience and knowledge of the General and Hispanic markets locally in South Florida, and nationally across the top DMAs in the United States.
Pascal Jacquelin | Creative Director
Pascal Jacquelin’s career spans over two decades of creating works for the entertainment industry, as well as Fortune 500 corporations.
With a passion for inspiring diverse audiences spanning all aspects of entertainment, Pascal has produced a variety of content in the areas of film, Television, documentaries and interactive media.
The power to connect across mediums is expressed via human emotions, and is the guiding foundation that drives Pascal’s work.
Danny Sibai | Digital Director
Danny Sibai is an experienced marketer with over 25 years in the digital marketing world.
His expertise lets him easily pave the way for the migration of off-line business operations to on-line visibility – bridging the standard bricks and mortar world into the “clicks” universe.
It is his unique ability to integrate it all that sets him apart and has landed him near the top of South Florida lists in both Internet Marketing and Website Design on a yearly basis.
Vivian Estevez – Media Director
Vivian Estevez is a seasoned advertising professional with over 20 years in the advertising/ marketing industry. Her vast marketing knowledge includes a deep understanding of the consumer market and the multi-dimensional media landscape.
Throughout her career Vivian has worked on National, International, Regional and Local market accounts.
She offers an acute comprehension of all market groups and media segments: Broadcast (TV & Radio), print, outdoor, non-traditional, grassroots efforts, online, e-marketing, and social media marketing – she clearly understands their strengths, weaknesses – and knows the most effective and efficient ways to use them to deliver an advertisers message to the appropriate target audience.
She has developed an outstanding reputation for not only strategic, professional media planning and buying discipline, but also for very aggressive rate and merchandising negotiations.
Ines Cano – Public Relations Director
Ines Cano is a seasoned strategic planner with more than 20 years of experience in development and management of various fortune 500 businesses throughout the US, Latin America & Global markets.
Capitalizing in-market opportunities to create high-profit, high-visibility partnerships through brand positioning and innovative marketing activations are what makes this marketing veteran a “true” marketer.
Her thought leadership and creativity have brought brands like Kellogg’s, Ford, Safeway, Huggies across the country in various brand and public relations engagements.
She’s fluent in English and Spanish with basic knowledge of Italian and Portuguese.