With 4 locations in the Miami-Dade area, RiteCare Medical Centers provided services of urgent health care and physical therapy. They were challenged by the aperture of competitive businesses within the premises of their locations..
Although having been in business for over 10 years, very little advertising had been done. The company’s clientele primarily was based on walk-ins and workers compensation claims. The customer base was decreasing dramatically, and the client needs to increase awareness.
Creating awareness in the community while maintaining low costs. We developed a creative outdoor campaign tackling strategic highly visible–high traffic locations including bus benches and shelters; a 20,000+ household’s mailer within the targeted geographical areas; and a TV spot aired via cable in target areas only. Promotions for the summer and the fall were reinforced via local events such as health fairs at each location.
An aggressive digital PPC campaign tied-in to the local promotions campaigns, was executed.
We also developed a social media campaign with current health subjects important for the community that generated a list of followers.
A public relations effort was also created to generate publication of several articles to support SEO and create buzz for the centers.
- Digital Leads increased 85% during a 4-month period
- Increased walk-in – rate by 65% during a 4-month period
- US Medical Supply started as a homebased business offering home-delivery of diabetic testing supplies, a service covered by most health insurance companies. When we started they had 4,000 patients, we knew there was a huge opportunity with the diabetic, senior market in the entire United States.
- EAG was hired as their advertising agency to help establish strategies and tactics to produce qualified leads to USMED in order to grow business.
- To generate awareness and interest in diabetic testing products, amongst the senior market across the United States. Agency utilized a direct response approach to the advertising in order to generate quality leads that produced efficiency and allowed for a low CPL and excellent return on investment. Via DRTV, agency began placing spots across 50+ networks in key markets. Agency started with the northeast markets, and slowly began expanding across the Mid-West, south, central and west coast markets.
- Currently USMED has over 500,000 patients. During this growth period, they decided to branch out into several other product categories such as urinary catheters, braces, nebulizers, CPAP supplies, oxygen equipment, and CGM/ insulin pump supplies.
- The current advertising strategy has expanded and now includes digital advertising as well as social media efforts.
- With PPC Budget
- Started with:
- 87% Bounce Rate
- Which created a Wasted Budget
- 3 months campaign Results:
- 32% Bounce Rate
- 100% wasted Budget Savings
- +65% Conversion Increase
Communities were struggling to afford career trainings. CBT College began with one small location business/technology institution aware of the need to provide affordable career training to their communities.
Awareness and growth was critical to establish. Strategic efforts were needed to help them find their niche in vocational programs to cultivate an education long-form approach that would to help them expand their business. Over the next 10 years, in partnership with EAG, CBT grew to have 5 campuses across Miami-Dade.
Create awareness of the college and showcase them as an institution offering affordable educational opportunities for the local community. Show them as a trusted partner in the community, that will help them not only obtain a degree but secure job placement.
At the beginning we helped with an introduction into the market agency used multi-media efforts to establish awareness and generate leads. Infomercials were used at the beginning to cultivate an educational long-form approach, and as leads continued to come in and the organization began expanding to other communities/ neighborhoods, we expanded the campaign to include other forms of advertising. TV, cable, outdoor, radio and digital media, and continued to feed the lead generation. Our expansive outdoor program which included Bus Wraps, Bus Shelters and Billboards, caused great awareness in the market and produced a lot of leads, which is usually rare for outdoor efforts.
The most recent creative evolution, came in 2016 when the agency created a new direction for CBT that would make them stand out in the market. EAG created a very strategic and targeted creative campaign “Begin. Belong. Be More.” with a full comprehensive media plan and a digital presence which finally catapulted CBT College. The campaign was extremely successful, not only generating leads, but created media buzz via our public relations efforts.
- 35% increase in enrollments
The Praxis institute began as a massage school in Miami, FL , expanding its academic scope into healthcare programs. Over the years, their focus as an academic community has remained constant, striving to provide career education in employable fields for students and their communities.
When the first institute approached EAG they had only one campus in Miami, and wanted to expand to Hialeah because of the potential market opportunity. They partnered with EAG to create awareness among the local community and generate interest for their various educational programs such as physical therapy, massage, pharmacy, etc.
The target audience for this institute was defined as a Spanish Dominant Hispanic living in high-density Hispanic markets across Miami and Hialeah. EAG began a campaign targeting the Hispanic community in Miami. Long-form direct response TV spots were created to target the Spanish dominant consumer, and in addition : 60 and : 30 programmatic spots were created to push their specific courses. Geographically localized mediums, such as outdoor, were implemented as well.
When they first started with EAG, there was no online presence whatsoever. The agency created a website for them that was designed not only as a resource for the consumer, but also as a marketing tool for PRAXIS, by creating spiders/ coding to meet all Google SEO requirements.
Create awareness and interest by utilizing a multi-media effort in the market. We ran programmatic campaigns via TV and Cable Spots in both English & Spanish, Radio, Billboards, Bus Wraps, Bus Benches, Bus Shelters, 30 Minute Infomercials and a Digital SEO/ SEM campaign.
The multi-media campaign generates on average over 300 leads per start/ enrollment period. These leads are being converted to enrollments on average by 65%.
- NO Google Ranking
- Low Organic Non-Paid Traffic
- Low Conversion Rate
3 months campaign Results:
- +41% Increase in Non-Paid Traﬃc
- +100 Keywords in Top 10 listing
- +191 Keywords Total listing
- +81% Increase Organic Traffic
- +68% Increase Conversion Rate
MED PLAN is a licensed Discount Plan Organization which is regulated by the Florida Department of Insurance. Med Plan was created to provide Medical Services to a growing segment of our population the “Uninsured”. Med Plan offers an affordable solution that provides its Members access to hundreds of Healthcare providers and related services such as Physicians , Specialists , Dental, Vision, Pharmacy Benefits at negotiated discount prices.
EAG started with MedPlan as their agency of record from inception, as they began their healthcare business and had no clients. Agency’s challenge was to create awareness for their brand, distinguish them for other health plans, and grow their patient base.
Our Strategy & Result
We implemented a direct response marketing campaign , where we targeted the local South Florida community via a per inquiry performance advertising model, utilizing both TV & Radio. This allowed for heavy branding, gave them a lot of exposure, while at the same time only paying for qualified leads interested in the healthcare plans. This allowed us to help build the company without making huge upfront investments.
The leads began coming in and conversions were over the roof. The company grew quickly.
Eventually pure cash media buys were implemented by using infomercials to educate customers about MedPlan’s healthcare plans and advantages over competitors, the long form TV spot included testimonials and the creative was warm and approachable. It was an educational message, while at the same time delivering an emotional intimate messaging.
The business then expanded into healthcare clinics, targeting Medicare recipients. To support this effort agency utilized localized advertising and targeted grass roots efforts. through the use of bus benches and local event inclusion, we built a very aggressive branding campaign in the market.
In Q4 2013, when the Affordable Care Act went into effect for the 2014 year, MedPlan became part of the exchange and EAG created a very targeted, national advertising campaign targeting Hispanics across the US. Once again, we implemented a performance based model, utilizing Spanish-language radio stations.
The phones went off the hook, the number of qualified calls received over one weekend alone was over 1,500. The campaign lasted about 4 weeks, and was paused because of the volume of leads that were coming in.