Executive Advertising Group
Strategy. Creative. Media. Results.
35+ years of advertising, creative, media buying and performance marketing across television, radio, outdoor, streaming, digital and multicultural media.
EAG brings strategy, creative, media and measurement together so brands can build awareness, generate response and understand what is actually working.
25+ Years Experience
3 Telly Awards
TV · Radio · OOH · Digital · Streaming
Senior Strategist Review
Full-service capabilities
One Agency. Every Major Advertising Channel.
EAG Asset Required
Integrated media campaign work
Strategy & Media
Integrated media strategy and buying across traditional and digital channels, built around the client’s business objectives, audience and budget.
EAG Asset Required
Branding and finished campaign
creative
creative
Creative & Branding
From brand positioning and campaign concepts to finished advertising, EAG develops creative designed to get noticed and remembered.
EAG Asset Required
TV or radio campaign creative
TV & Radio
Decades of experience planning, negotiating and placing broadcast and cable campaigns across local, regional and national markets.
EAG Asset Required
Billboard, bus, or transit campaign
Outdoor & OOH
Billboards, buses, transit and place-based media selected strategically to build visibility and reach consumers where they live, work and travel.
EAG Asset Required
Streaming or digital campaign
Streaming & Digital
OTT, CTV, digital, search and social strategies that extend reach, target audiences and connect modern media with measurable response.
EAG Asset Required
Spanish-language EAG creative
Hispanic & Multicultural
Culturally relevant strategy, creative and media developed for Hispanic audiences from the beginning, not simply translated from English.
Accountability
Great Advertising Still Has to Perform.
EAG combines decades of advertising and media experience with modern tracking, attribution and reporting to help clients understand where their advertising dollars are going, what is producing results and where opportunities are being missed.
Media Waste
Advertising dollars can disappear through unnecessary overlap, inefficient placements and media that continues running simply because no one has challenged it. EAG looks across the entire plan to identify where dollars can be working harder.
TV
Digital
Duplicate
Attribution Gaps
Calls, leads and sales often come from multiple advertising touchpoints, yet many campaigns give too much credit to the last click or easiest channel to measure. EAG connects the pieces to clarify what influences response.
TV + Radio + OOH + Streaming + Digital
Consumer
Call / Lead / Sale
Missed Opportunities
Sometimes the biggest problem isn’t where money is being spent, it’s where the brand isn’t showing up. EAG identifies audiences, markets, media channels and opportunities missing from the strategy.
TV · Radio · OOH · Digital
Streaming · Hispanic Media
The problem
Most media plans drift quietly.
Campaigns keep running. Reports keep arriving. Budgets keep moving. But if nobody steps back to evaluate how everything works together, small inefficiencies can become expensive fast.
As a Miami advertising agency with deep media buying and integrated media planning experience, EAG helps brands connect traditional and digital channels into one accountable strategy.
Under Attribution
Channel-by-channel reports rarely add up to a full picture of what drove revenue.
Channel Overlap
Search, social, and broadcast quietly bidding against each other for the same audience.
Reports Without Clarity
Activity dashboards full of metrics that never answer the real business question.
Media Plans Drift
The original strategy gets lost by the third optimization cycle — without anyone noticing.
Services
Full-Service Media Strategy, Built Around Accountability
EAG connects strategy, creative, media buying, and performance tracking so every channel has a clear role.
Integrated Media Planning
Unify every channel into one strategy so every dollar has a defined role and every result can be explained.
TV & Radio Advertising
Reach the right audience at scale with broadcast schedules negotiated for rate, position, and verified delivery.
Outdoor Advertising
Build presence in the markets that matter with audience-led OOH placements and confirmed in-market delivery.
OTT & Streaming
Reach cord-cutters and connected TV viewers with controlled frequency, brand-safe placement, and measurable lift.
Direct Response
Drive measurable phone calls, leads, and conversions with creative and media built around the full economics.
Per Inquiry Advertising
Connect media investment directly to measurable calls, qualified leads, and business inquiries.
Paid Advertising
Capture demand across search, social, and digital channels while keeping spend tied to measurable outcomes.
Hispanic & Multicultural
Reach Spanish-speaking and multicultural audiences with bilingual creative and media built for the audience — not translated to it.
Tracking & Reporting
Connect advertising activity to calls, leads, appointments, sales and other measurable outcomes so clients can clearly see what is working and what needs to change.
Why EAG
Senior strategy. Not handed off to juniors.
When media budgets get large, surface-level reporting is not enough. EAG brings senior-level judgment to the full media picture — from strategy and buying to creative, placement, and performance review.
- Senior strategist involvement from the start — not after the kickoff
- Traditional and digital media experience under one roof
- Clear answers, not just activity reports
- Media buying, negotiation, and placement expertise
- No-pressure Visibility Review as a low-risk first step
How EAG works
From Strategy to Continuous Improvement
01
Diagnose
Identify gaps, overlap, performance questions and opportunities within the current advertising strategy.
02
Plan
Build an integrated strategy around the audience, business objective, market, media mix and available budget.
03
Execute
Negotiate, place and coordinate the campaign across the selected media channels while keeping creative, timing and delivery aligned.
04
Measure
Track response and performance across channels using the best available data, attribution and reporting tools.
05
Optimize
Turn campaign performance into clear conclusions, recommendations and specific next actions to continually improve the plan.
Creative & media
Creative That Gets Noticed. Media That Gets It Seen.
From concept and production through placement and performance, EAG develops advertising designed for the audience, the medium and the business objective.
Hispanic & multicultural
Hispanic Marketing Isn't English Advertising Translated Into Spanish.
Language is only the beginning. EAG develops culturally relevant strategy, creative and media for Hispanic audiences based on how people actually consume media, respond to messages and connect with brands.
Built for the audience, not translated to it.
Direct response & Per Inquiry
Advertising That Can Be Tied Directly to Response.
Instead of simply purchasing exposure, qualifying campaigns can structure media economics around the response the advertising actually generates.
EAG has decades of experience in direct response and Per Inquiry advertising, connecting media placements to calls, leads and measurable consumer action.
Media Placement
Dedicated Response
Number / Tracking
Consumer Call or Lead
Measured Response
Selected work
Campaign Experience Across Audiences and Industries.
Selected English- and Spanish-language creative developed for insurance and healthcare audiences.
Direct response & Per Inquiry
Insurance
The challenge
Build a memorable Spanish-language campaign.
What EAG did
Developed broadcast creative for Madrinas Insurance.
The result
Telly-recognized commercial: “Celebration.”
Client category
Healthcare
The challenge
Connect with South Florida audiences through emotional storytelling.
What EAG did
Developed broadcast creative for Las Mercedes Medical Centers.
The result
Telly-recognized commercial: “Voicemail.”
Client category
Insurance
The challenge
Create bilingual brand work for a multi-location medical group.
What EAG did
Developed the Las Mercedes Medical Centers “Nostalgia” campaign.
The result
Telly-recognized creative work.
Our process
How EAG Works
01
Diagnose
Identify gaps, overlap, and performance questions.
02
Plan
Build a media strategy tied to business outcomes.
03
Buy
Negotiate and place media across the right channels.
04
Optimize
Adjust spend and messaging based on performance signals.
05
Report
Identify gaps, overlap, and performance questions.
Differentiation
Most agencies report activity. EAG explains what's actually working.
- Most agencies show
- Impressions
- Clicks
- Placements
- Activity reports
- EAG helps clarify
- What is working
- What is unclear
- Where spend may be underperforming
- What should be reviewed before more budget gets committed
- Per Inquiry Thinking
Traditional media reports activity. Per Inquiry measures response.
Per Inquiry strategies focus on measurable business response — not just impressions and placements.
- Inbound calls
- Appointments
- Business opportunities
- Inquiries
- Qualified leads
Visibility Review
Not sure if your media plan is working together?
Request a No-Cost Visibility Review and get a clearer outside look at what is working, what is unclear, and where spend may be underperforming.
Founder & CEO
William
"Willy" Riveron
Telly Award winner · 35+ years in media
Leadership
Led by a Senior Media Operator, Not an Account Team
William Riveron brings decades of hands-on media planning, buying, negotiation, and campaign leadership to Executive Advertising Group. His role is not symbolic. Senior strategy guides how EAG evaluates, plans, buys, and manages media for serious advertisers.
- 35+ Years Experience
- Media Planning & Buying
- Direct Response
- Multicultural Campaigns
Proof
Real Results, Nationally Recognized Work
A snapshot of the outcomes senior strategy delivers when traditional and digital media work as one accountable plan.
Improved Inbound Inquiries
Increase in Inquiries
A healthcare group identified overlapping placements and improved inbound inquiries without increasing spend through more effective media planning.
3
Telly Awards
EAG earned 3 individual Telly Awards, including recognition for Madrinas Insurance ‘Celebration’ — competing against agencies and brands across the country.
25+
Years of Media Experience
EAG has helped brands plan, buy, and evaluate media across traditional and digital channels for more than two decades.
Representative examples. Client details may be withheld for confidentiality.
Award-winning creative
National Recognition. Real Creative Proof.
3 Telly Awards
National creative recognition
EAG’s work competed against agencies, brands, and production teams across the country, reinforcing the strength of its creative execution and media experience.
- Telly Award Winner
Telly Award
"Celebration"
Madrinas Insurance
Telly Award
"Voicemail"
Las Mercedes Medical Centers
Telly Award
"Nostalgia"
Las Mercedes Medical Centers
Industries
Built for Media-Heavy Industries
Healthcare
Patient acquisition across regulated channels with strict compliance and clear attribution.
Insurance
Lead-driven media for high-consideration products that require trust and frequency.
Education & Vocational
Enrollment campaigns with cost-per-start discipline across digital and broadcast.
Legal
Direct response built for case intake — measured by qualified calls, not impressions.
Consumer Products
Retail-driving media that balances brand build with sell-through measurement.
Public Sector
Public awareness and outreach campaigns with verified delivery and reach reporting.
Hispanic & Multicultural
Bilingual creative and buying built for the audience — not translated to it.
Multi-Location Brands
DMA-by-DMA media planning that respects local nuance at national scale.
FAQ
Frequently asked questions
Questions serious advertisers ask before requesting a review.
How is EAG different from a digital marketing agency?
EAG is a full-service media strategy agency. We plan and buy across both traditional channels (TV, radio, outdoor) and digital channels (paid search, social, programmatic, OTT) — and report on how they work together, not in isolation.
Do you handle both traditional and digital media?
Yes. EAG plans, negotiates, buys, and verifies media across TV, radio, outdoor, digital, OTT, streaming, and direct response — all coordinated under one senior strategist.
Can EAG review our current agency's media plan?
Yes. Our no-cost Visibility Review is designed for exactly that — a senior outside read on your existing plan, with no obligation to change agencies.
What does a No-Cost Visibility Review include?
A senior strategist reviews your current spend, channel mix, attribution, and reporting — then delivers a plain-English read on what’s working, what’s unclear, and where budget may be underperforming.
Do we need to change agencies to work with EAG?
No. Many engagements start as a Visibility Review or a co-managed effort alongside your existing partners. We integrate where it makes sense and replace only what underperforms.
Will this replace our current agency?
No. Many companies use the Visibility Review to validate their current strategy, improve accountability, or identify better questions to ask their current agency.
What industries does EAG specialize in?
Healthcare, insurance, education and vocational, legal, consumer products, public sector, multi-location brands, and Hispanic/multicultural markets.
How fast can we get started?
A Visibility Review takes a few business days. Active campaigns can typically launch in two to four weeks.
Industries
Before More Budget Gets Committed, Get Clarity.
If your plan is strong, we’ll say so. If there are gaps, you’ll know where to look. No pressure. No obligation. Just a clear outside view of what is working, what is unclear, and where budget may be underperforming.