EAG Insights
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Ten questions
1) Who actually negotiates? 2) Are post-buys independent? 3) How is fee structured and disclosed? 4) Who reads the report on our side? 5) What’s the optimization cadence? 6) How do you handle make-goods? 7) Where do you reduce waste first? 8) Bilingual capability? 9) Senior strategist time? 10) What would you not buy?