Insights
Perspective From Decades Inside Advertising and Media.
EAG Insights looks at the issues that affect advertising decisions, changing media habits, creative strategy, direct response, Hispanic marketing, measurement and the continuing evolution of television, streaming, digital and out-of-home media.
MEDIA
How to know if your media plan is actually working
Activity is not the same as outcome. Here are the signals that prove a plan is working.
MEDIA
Reports don’t prove advertising ROI
Activity ≠ outcome. Most reports describe — they don’t prove.
MEDIA
What is a Media Visibility Review?
A senior, no-cost diagnostic of your current media plan.
MEDIA
How media plans drift — and quietly waste budget
Drift is the most common cause of media waste. Here’s how to spot it.
MEDIA
Building a TV, radio, outdoor, and digital plan that actually integrates
Integration isn’t a multi-tab spreadsheet. It’s shared roles and shared measurement.
Industry Perspectives
How to evaluate a media buying agency
Ten questions every advertiser should ask before signing.
Hispanic & Multicultural
Hispanic media buying: what brands need to know
Hispanic media is not a single audience.
Industry Perspectives
Where healthcare advertising attribution breaks down
Attribution often breaks at the call center, front desk, or EHR.
Direct Response
What vocational schools should track before increasing enrollment marketing
Track lead-to-start before you scale lead volume.
Creative
Why AI search needs clear agency service pages
AI search summarizes what it understands clearly.
MEDIA
How to know if your media plan is actually working
Activity is not the same as outcome. Here are the signals that prove a plan is working.
MEDIA
Reports don’t prove advertising ROI
Activity ≠ outcome. Most reports describe — they don’t prove.
MEDIA
What is a Media Visibility Review?
A senior, no-cost diagnostic of your current media plan.
MEDIA
How media plans drift — and quietly waste budget
Drift is the most common cause of media waste. Here’s how to spot it.
MEDIA
Building a TV, radio, outdoor, and digital plan that actually integrates
Integration isn’t a multi-tab spreadsheet. It’s shared roles and shared measurement.
Creative
Why AI search needs clear agency service pages
AI search summarizes what it understands clearly.
Direct Response
What vocational schools should track before increasing enrollment marketing
Track lead-to-start before you scale lead volume.
Hispanic & Multicultural
Hispanic media buying: what brands need to know
Hispanic media is not a single audience.
Industry Perspectives
Where healthcare advertising attribution breaks down
Attribution often breaks at the call center, front desk, or EHR.
Industry Perspectives
How to evaluate a media buying agency
Ten questions every advertiser should ask before signing.