Service
Television Has Changed. The Power of the Screen Hasn't.
OTT and streaming advertising lets advertisers reach cord-cutters with TV-grade impact and digital-grade targeting. EAG builds CTV plans around audience, frequency, and outcome — not just reach claims.
The problem
Where OTT & Streaming Advertising programs lose effectiveness
Wasted frequency
Without proper frequency caps, the same household sees the spot twenty times — and resents it.
Opaque inventory
‘Premium streaming’ in the wrong hands becomes long-tail digital with TV pricing.
What EAG delivers
An accountable approach
- Curated inventory across major streaming platforms.
- Strict frequency capping across publishers.
- Lift measurement against control audiences.
Why EAG
Experience across strategy, creative, media and measurement.
Direct relationships with major OTT publishers.
Independent — no platform incentives that compromise the plan.
Combined linear plus OTT planning to reduce overlap.
Our process
How EAG works
01
Define
Audience and outcome, not impressions.
02
Plan
Mix premium OTT with addressable cable where useful.
03
Buy
Direct deals plus curated programmatic.
04
Measure
Brand lift, response lift, and incremental reach.
05
Optimize
Shift weight by performance, not by pitch.
Experience
Relevant EAG experience
EAG plans linear television and streaming together to manage audience reach, inventory quality, and frequency.
Common questions
Objection handling
“Isn’t programmatic CTV cheaper?”
Sometimes — but the wrong inventory at the wrong price still wastes money.
“Can OTT replace linear?”
For some audiences, yes. For most, the right answer is both.
Get started
Discuss your campaign
Tell EAG what you are trying to accomplish and where the campaign needs to perform.
FAQ
Frequently asked questions
What platforms do you buy?
Major OTT publishers across ad-supported streaming and FAST channels.
Do you cap frequency cross-platform?
Yes — that is non-negotiable in our plans.
How is OTT measured?
Reach, frequency, completion, brand lift, and response lift.
Can we re-target streaming viewers?
Yes, where privacy-compliant and useful.
Is OTT good for direct response?
It can be, when paired with the right offer and call to action.
Related services
Integrated Media Planning
EAG builds integrated media plans across TV, radio, outdoor, digital, OTT, and direct response — engineered for clarity and accountability.
Media Buying Agency
EAG is a Miami media buying agency negotiating TV, radio, outdoor, OTT, and digital placements with senior leverage and full transparency.
Media Buying & Negotiation
Senior negotiation across TV, radio, outdoor, OTT, and digital. EAG drives lower effective rates and stronger placement with transparent reporting.
TV & Radio Advertising
EAG plans, buys, produces, and measures TV and radio campaigns across Florida and nationally with accountable, response-driven media strategy.