Industry
Hispanic Marketing Starts With the Audience, Not the Translation.
Hispanic and multicultural marketing is not English work translated. EAG builds bilingual, bicultural programs from concept through media buy, with Miami as the natural home for U.S. Hispanic strategy.
Industry pain
Why hispanic & multicultural marketing is hard
- Translated creative misses cultural nuance.
- Hispanic media often under-bought relative to audience size.
- Measurement systems exclude Spanish-language touchpoints.
EAG approach
How we work in hispanic & multicultural
Experience
Relevant EAG methodology
EAG developed the Telly-recognized Spanish-language commercial ‘Celebration’ for Madrinas Insurance.
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FAQ
Frequently asked questions
Spanish-language production?
Which segments do you reach?
National Hispanic media?
Do you handle Portuguese or Creole?
Measurement?
Other industries we serve
Healthcare
EAG is a healthcare advertising agency building accountable media programs for hospitals, clinics, and health groups across regulated channels.
Insurance
EAG builds insurance marketing programs across DRTV, digital, and Hispanic media — engineered for accountable lead acquisition.
Vocational Schools
EAG drives qualified enrollments for vocational and career schools through accountable media planning, paid advertising, and DRTV.
Legal
EAG plans, buys, and produces legal advertising — DRTV, digital, OOH — built for qualified case acquisition with bar-compliant creative.