Service

Advertising Competitive Analysis

Competitive analysis turns rumor into strategy. EAG maps competitor spend, channels, and creative — then turns that intel into specific moves you can take.

The problem

Where most competitive analysis programs leak

Decisions in the dark

Without competitor data, big bets are guesses.

Stale snapshots

Yearly audits miss the actual battle, which moves quarterly.

What EAG delivers

An accountable approach

Why EAG

Senior strategy. Real accountability.

Independent — no incentive to spin the data.

Tied to actual planning and buying decisions.

Bilingual and bicultural read on Hispanic categories.

Our process

How EAG works

01

Define

Set the competitive set and KPIs.

02

Collect

Spend, share, and creative across channels.

03

Analyze

Patterns, gaps, and openings.

04

Recommend

Specific moves to take.

05

Refresh

Quarterly updates.

Proof

Results, not activity

EAG competitive intel has helped clients reallocate seven-figure budgets toward genuine market openings.

Common questions

Objection handling

“Aren’t reports enough?”

Reports describe. Recommendations decide.

“We already have Pathmatics.”

Tools are inputs. Strategy is the output.

Get started

Review my media plan

A senior EAG strategist will review your current setup and respond within one business day.

We respect your time. No spam. No long sales sequences.

FAQ

Frequently asked questions

What channels do you track?

TV, radio, OOH, OTT, digital, and social.

Quarterly by default; faster for fast-moving categories.

Yes — that’s a strength.

Always

Yes.