Service
Advertising Competitive Analysis
Competitive analysis turns rumor into strategy. EAG maps competitor spend, channels, and creative — then turns that intel into specific moves you can take.
The problem
Where most competitive analysis programs leak
Decisions in the dark
Without competitor data, big bets are guesses.
Stale snapshots
Yearly audits miss the actual battle, which moves quarterly.
What EAG delivers
An accountable approach
- Quarterly spend and share-of-voice tracking.
- Creative and message analysis across channels.
- Strategic recommendations, not just dashboards.
Why EAG
Senior strategy. Real accountability.
Independent — no incentive to spin the data.
Tied to actual planning and buying decisions.
Bilingual and bicultural read on Hispanic categories.
Our process
How EAG works
01
Define
Set the competitive set and KPIs.
02
Collect
Spend, share, and creative across channels.
03
Analyze
Patterns, gaps, and openings.
04
Recommend
Specific moves to take.
05
Refresh
Quarterly updates.
Proof
Results, not activity
EAG competitive intel has helped clients reallocate seven-figure budgets toward genuine market openings.
Common questions
Objection handling
“Aren’t reports enough?”
Reports describe. Recommendations decide.
“We already have Pathmatics.”
Tools are inputs. Strategy is the output.
Get started
Review my media plan
A senior EAG strategist will review your current setup and respond within one business day.
We respect your time. No spam. No long sales sequences.
FAQ
Frequently asked questions
What channels do you track?
TV, radio, OOH, OTT, digital, and social.
How often do you refresh?
Quarterly by default; faster for fast-moving categories.
Do you analyze Hispanic media?
Yes — that’s a strength.
Will you share methodology?
Always
Can you train our team?
Yes.
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