Service
Media Buying &
Negotiation Services
Media buying and negotiation is where most plans win or lose. EAG negotiates rate, position, frequency, and added value with senior buyers who walk if the numbers don’t make sense.
The problem
Where most media buying & negotiation programs leak
Junior buyers, junior leverage
Most agencies hand negotiation to the most junior person on the team.Without senior leverage, rate cards drift up and quality of placement drifts down.
Bonus weight that vanishes
Promised added value often disappears mid-flight without recourse.
What EAG delivers
An accountable approach
- Senior negotiators on every account.
- Documented added value and make-good triggers.
- Reallocation rights protected in writing.
Why EAG
Senior strategy. Real accountability.
Decades of vendor relationships in Florida and national markets.
Hard-line position on transparency and delivery.
No undisclosed rebates, ever.
Our process
How EAG works
01
Benchmark
Establish target rates by daypart and market.
02
Negotiate
Open multiple vendors, then leverage.
03
Document
Capture terms, bonus, and recourse in writing.
04
Enforce
Hold vendors to terms with post-log audits.
05
Reallocate
Move weight live as signal evolves.
Proof
Results, not activity
Multiple EAG clients have recovered value from unenforced make-goods through EAG’s media management and negotiation.
Common questions
Objection handling
“We trust our reps.”
Trust is fine. Documented terms are better.
“Aren’t rates fixed?”
Public rate cards are a starting point, not a price.
Get started
Review my media plan
A senior EAG strategist will review your current setup and respond within one business day.
We respect your time. No spam. No long sales sequences.
FAQ
Frequently asked questions
What is media negotiation?
Negotiating the price, position, and protections around each media placement, then enforcing them.
How much can negotiation save?
Typically 10–25% on effective rate plus material added value, depending on category and inventory.
Do you negotiate digital too?
Yes — programmatic, OTT, paid social, and direct publisher deals.
Is your reporting transparent?
Fully. You see what was negotiated, what aired, what underdelivered, and what was recovered.
Will you train our internal team?
Yes. We can also operate behind the scenes and let your team own the relationship.
Related services
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EAG is a Miami media buying agency negotiating TV, radio, outdoor, OTT, and digital placements with senior leverage and full transparency.
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