Founder & CEO
William Riveron
More than 35 years across advertising, media, creative strategy, direct response and multicultural marketing.
William Riveron, Founder
William brings decades of direct response experience, with an approach grounded in measurable business outcomes. His experience spans television, radio, OTT/streaming, and digital media, with a focus on planning, buying, and measuring media against real response.
Hispanic & Multicultural Marketing
William experience includes Hispanic and multicultural marketing, with a focus on bilingual and bicultural strategies that account for cultural nuance rather than simply translating English creative.
Television & Radio
William experience spans television and radio advertising, including media planning, buying, and negotiation. His broadcast experience includes both English and Spanish-language media, with a focus on aligning placements with audience and response.
Outdoor Advertising
William experience also spans outdoor advertising, including audience-led media selection, rate negotiation, and integrating OOH with broadcast and digital media.
Integrated Media Planning
William experience spans integrated media planning across TV, radio, outdoor, digital, OTT/streaming, and direct response. He brings planning, buying, and negotiation together to build media strategies around clear business objectives.
Media Buying & Negotiation
William experience includes media buying and senior-level negotiation across local, regional, and national markets. He brings a disciplined approach to rates, placements, added value, and delivery, with a focus on making sure media investment supports the client’s objectives.
OTT & Streaming
William experience extends into OTT and streaming advertising, including integrated planning across linear television and streaming. His approach considers audience, frequency, targeting, and measurable outcomes as media continues to evolve.