Leadership
William Riveron, Founder
Senior strategist with 35+ years across broadcast, direct response, Hispanic media, and integrated planning.
William Riveron founded Executive Advertising Group on a simple principle: serious advertisers deserve senior strategists, not a junior handoff dressed up in a deck.
Over more than two decades, he has built one of Florida’s most disciplined media practices — bilingual by default, response-driven by training, and unflinching about telling clients what is and isn’t working.
Under his leadership EAG has won three individual Telly Awards in national competition, including Madrinas Insurance “Celebration” for best commercial.
William Riveron, Founder
Willy brings decades of direct response experience, with an approach grounded in measurable business outcomes. His experience spans television, radio, OTT/streaming, and digital media, with a focus on planning, buying, and measuring media against real response.
Hispanic & Multicultural Marketing
Willy’s experience includes Hispanic and multicultural marketing, with a focus on bilingual and bicultural strategies that account for cultural nuance rather than simply translating English creative.
Television & Radio
Willy’s experience spans television and radio advertising, including media planning, buying, and negotiation. His broadcast experience includes both English and Spanish-language media, with a focus on aligning placements with audience and response.
Outdoor Advertising
Willy’s experience also spans outdoor advertising, including audience-led media selection, rate negotiation, and integrating OOH with broadcast and digital media.
Integrated Media Planning
Willy’s experience spans integrated media planning across TV, radio, outdoor, digital, OTT/streaming, and direct response. He brings planning, buying, and negotiation together to build media strategies around clear business objectives.
Media Buying & Negotiation
Willy’s experience includes media buying and senior-level negotiation across local, regional, and national markets. He brings a disciplined approach to rates, placements, added value, and delivery, with a focus on making sure media investment supports the client’s objectives.
OTT & Streaming
Willy’s experience extends into OTT and streaming advertising, including integrated planning across linear television and streaming. His approach considers audience, frequency, targeting, and measurable outcomes as media continues to evolve.