Service
TV & Radio Advertising Built on Experience, Negotiation and Reach.
A TV and radio advertising agency should connect placement to performance. EAG builds broadcast schedules engineered for response, not just reach — and proves what each daypart actually delivered.
The problem
Where TV & Radio Advertising programs lose effectiveness
Reach without response
Production that ignores media
What EAG delivers
An accountable approach
- Schedules built daypart-by-daypart for response.
- Creative and offer engineered for the channel and the audience.
- Independent post-buy verification and live reallocation.
Why EAG
Experience across strategy, creative, media and measurement.
Strong relationships with stations and networks across Florida and nationally.
In-house creative and production aligned to media intent.
Multicultural broadcast expertise across English and Spanish.
Our process
How EAG works
01
Brief
Define audience, market, and primary action.
02
Plan
Daypart and station mix optimized for response.
03
Produce
Spots written for media role, not just brand.
04
Buy
Negotiate rate, position, and bonus weight.
05
Optimize
Reallocate weekly by signal.
Experience
Relevant EAG experience
EAG has earned Telly recognition for broadcast creative, including Madrinas Insurance ‘Celebration’ and work for Las Mercedes Medical Centers.
Common questions
Objection handling
“Isn’t broadcast dying?”
Broadcast still drives volume that streaming alone can’t match in many categories — when planned and bought correctly.
“Do we still need a 30-second spot?”
The right media mix depends on the offer and audience. We design to the response, not to convention.
Get started
Discuss your campaign
Tell EAG what you are trying to accomplish and where the campaign needs to perform.
FAQ
Frequently asked questions
Do you buy national TV?
Yes — national cable, network, syndication, and addressable.
Do you handle Spanish-language broadcast?
Yes. Hispanic broadcast is a core EAG competency.
How fast can a campaign launch?
Often within two to three weeks if creative is ready.
Will you produce the spots?
Yes — in-house production keeps creative and media aligned.
How is success measured?
Inquiries, leads, foot traffic, sales lift — defined before launch.
Related services
Integrated Media Planning
EAG builds integrated media plans across TV, radio, outdoor, digital, OTT, and direct response — engineered for clarity and accountability.
Media Buying Agency
EAG is a Miami media buying agency negotiating TV, radio, outdoor, OTT, and digital placements with senior leverage and full transparency.
Media Buying & Negotiation
Senior negotiation across TV, radio, outdoor, OTT, and digital. EAG drives lower effective rates and stronger placement with transparent reporting.
TV & Radio Advertising
Out-of-home that works. EAG plans, negotiates, and measures billboard, transit, and place-based OOH with audience-led targeting and verified delivery.