EAG Insights
Hispanic media buying: what brands need to know
Hispanic media is not a single audience.
U.S. Hispanic audiences span English-dominant, bilingual, and Spanish-dominant consumers across many country-of-origin sub-segments.
Plan to the segment
Each segment lives on different platforms, watches different shows, and responds to different cultural cues.
Don’t translate — concept
Translated English creative routinely underperforms originally Spanish-language work.