EAG Insights
Building a TV, radio, outdoor, and digital plan that actually integrates
Integration isn’t a multi-tab spreadsheet. It’s shared roles and shared measurement.
Truly integrated plans assign each channel a job that no other channel can do — and measure across them, not within them.
Channel roles
TV and radio for reach and emotion. OOH for repetition and presence. Digital for response and remarketing. OTT to bridge cord-cutters.
Shared measurement
One KPI framework across channels — even when individual platforms use different metrics.