EAG Insights
What vocational schools should track before increasing enrollment marketing
Track lead-to-start before you scale lead volume.
Lead volume is easy to grow. Enrollment is the only metric that pays the bills.
What to instrument first
Lead-to-application, application-to-enrollment, and enrollment-to-start. Each stage reveals different leakage.
Then scale
Once the funnel is sound, scaling spend produces predictable enrollments — not surprises.