EAG Insights
Where healthcare advertising attribution breaks down
Attribution often breaks at the call center, front desk, or EHR.
In healthcare, the lead-to-appointment-to-show pipeline crosses several systems that rarely talk to one another.
Common gaps
Call tracking that stops at the call. Forms that don’t pass UTMs into the EHR. Front desk staff who don’t capture source.
Fix the seams
Closed-loop tracking from media to scheduled to shown — that’s the standard worth building toward.