EAG Insights
Why AI search needs clear agency service pages
AI search summarizes what it understands clearly.
AI-powered search engines reward clear, specific, well-structured content. Vague positioning pages get summarized poorly — or skipped entirely.
Write for both audiences
Humans want clarity. AI wants structure. Both want answers — not adjectives.
Practical fixes
One H1 per page. Specific service definitions. FAQ schema. Internal linking with descriptive anchors. Real proof.