Service
Direct Response Advertising Agency
Direct response advertising lives or dies on cost per inquiry, cost per order, and lifetime value. EAG plans, buys, and measures direct response across TV, radio, OTT, and digital so each dollar is held to a number.
The problem
Where most direct response advertising programs leak
Pretty creative, weak response
Reports that don’t reach the P&L
What EAG delivers
An accountable approach
- Offers, scripts, and calls to action engineered for response.
- Dayparts and stations tested by inquiry volume and cost.
- Full economics: CPI, CPL, CPA, and LTV in one view.
Why EAG
Senior strategy. Real accountability.
Decades of direct response experience across regulated and unregulated categories.
Per-inquiry and traditional buys structured side by side for risk control.
In-house creative built around the response mechanic.
Our process
How EAG works
01
Model
Define target CPI, CPA, and acceptable LTV.
02
Test
Multiple offers, lengths, and dayparts in market.
03
Scale
Lean into winners, kill losers fast.
04
Verify
Reconcile media to inquiries to revenue.
05
Compound
Reinvest at proven economics.
Proof
Results, not activity
Direct response clients across healthcare and education work to improve cost efficiency and qualified inquiry performance through strategic media planning and optimization.
Common questions
Objection handling
“We don’t want a hard-sell tone.”
Direct response can be elegant. The mechanic matters more than the volume.
“Will it hurt the brand?”
Done right, direct response builds the brand by getting it in front of buyers more often.
Get started
Review my media plan
A senior EAG strategist will review your current setup and respond within one business day.
We respect your time. No spam. No long sales sequences.
FAQ
Frequently asked questions
What is direct response advertising?
What channels work for DR?
How quickly do you know if it’s working?
Can DR scale?
Do you offer per-inquiry options?
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