Service
Integrated Media
Planning Agency
An integrated media planning agency exists to make every channel pull in the same direction. EAG plans across TV, radio, outdoor, digital, streaming, and direct response so each placement supports a single, measurable business outcome.
The problem
Where most integrated media planning
programs leak
Channels working in isolation
Plans are often built channel by channel, then stitched together. The result is overlap, gaps, and reports that don’t add up.
Spend without a thesis
What EAG delivers
An accountable approach
- One unified plan across TV, radio, outdoor, digital, OTT, and direct response.
- Audience-first targeting reconciled with media availability and rate.
- Channel roles defined: who drives reach, who drives response, who closes.
- Measurement designed before launch, not improvised after.
Why EAG
Senior strategy. Real accountability.
Senior strategists own the plan from kickoff to optimization.
Buying and planning sit in the same room, so trade-offs get resolved fast.
Plans are written so a CFO can read them — not just a marketing team.
Our process
How EAG works
01
Diagnose
Audit current spend, attribution, and overlap across channels.
02
Plan
Build a single integrated plan with defined channel roles and KPIs.
03
Buy
Negotiate placements, added value, and protected delivery.
04
Optimize
Shift weight by signal — not by anecdote — every reporting cycle.
05
Report
Plain-English reporting that ties media activity to business outcomes.
Proof
Results, not activity
An EAG-built integrated plan for a healthcare advertiser reduced channel overlap and improved inbound inquiry performance without raising spend.
Common questions
Objection handling
“We already have a media plan.”
A Visibility Review will tell you whether it is actually working — or quietly drifting.
“Won’t this take months?”
Get started
Review my media plan
A senior EAG strategist will review your current setup and respond within one business day.
We respect your time. No spam. No long sales sequences.
FAQ
Frequently asked questions
What is integrated media planning?
It is a single plan that coordinates traditional, digital, and direct response channels around one business outcome, with defined roles and shared measurement.
Do you only plan, or also buy?
EAG plans and buys. Keeping both under one roof eliminates blame games and speeds optimization.
How big does my budget need to be?
We work best with serious advertisers who treat media as a meaningful investment — typically six figures and up annually.
How do you measure success?
We define KPIs before launch — qualified inquiries, cost per acquisition, market share, or whatever moves your business — and report against them in plain English.
Will my current vendors be replaced?
Not necessarily. We integrate with strong partners and replace only what is underperforming.
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