Per Inquiry Advertising - Executive Advertising Group | Miami Full-Service Marketing Agency

Per Inquiry Advertising

A Performance-Based Approach to Media Buying

Per Inquiry Advertising is a performance-based media arrangement where participating media can run available inventory and the advertiser pays based on an agreed response rather than purchasing the media through a traditional cash media buy.

What it is

What Is Per Inquiry Advertising?

Traditional advertising often focuses on activity metrics. Per Inquiry Advertising shifts the focus to the business response — what actually moves the pipeline.

Who benefits most

Built for Industries Where Response Is the Real KPI

Healthcare

Drive scheduled appointments and patient inquiries across regulated channels.

Insurance

Generate qualified policy inquiries with bilingual creative and call qualification.

Legal

Connect spend to measurable consultation requests and case-quality intake.

Education

Track enrollment-grade inquiries across broadcast, digital, and direct response.

Home Services

Route inbound estimate and service calls to the locations that need volume.

Consumer Services

Tie media to inbound consultations, appointments, and qualified inquiries.

Why it matters

The Questions Most Media Reports Don't Answer

When media spend grows, surface-level reporting stops being enough. Per Inquiry Advertising forces the conversation toward the questions that actually move the business.

Which channels are driving real inquiries?

Are campaigns overlapping or competing against each other?

Are the inbound calls actually high quality?

Which placements should receive more budget?

Where may spend be quietly underperforming?

Our process

How EAG Structures a Per Inquiry Engagement

01

Evaluate

Review current media performance, attribution, and inquiry data.

02

Identify

Uncover opportunities and response patterns hidden in current spend.

03

Review

Audit channels, placements, and call routing strategy.

04

Optimize

Restructure campaigns around measurable response outcomes.

05

Monitor

Track inquiry quality and reallocate spend by signal — not anecdote.

Why EAG

Senior Direct Response Experience, Built for Accountability

Senior strategist involvement on every account

Cross-channel media experience across traditional and digital

TV, radio, digital, and direct response expertise under one roof

Focus on accountability — measurable response over reported activity

25+ years of media strategy and direct response experience

Related services

Where Per Inquiry Fits in a Broader Plan

Per Inquiry Advertising rarely lives alone. It typically sits inside a coordinated direct response program with broadcast, digital, and media buying support.

Direct Response Advertising

Build response-driven campaigns across television, radio, digital, and OTT.

DRTV Advertising

Television campaigns engineered around cost per inquiry and verified delivery.

Media Buying Agency

Senior negotiation across local, regional, and national broadcast and digital.

Tracking & Reporting

Closed-loop reporting that ties media spend to inquiries and revenue.

Talk to a Senior Strategist

Book a 15-minute consultation with EAG leadership.

Visibility Review

Request a no-cost outside read on your current media plan.

FAQ

Per Inquiry Advertising — Common Questions

Straightforward answers for advertisers evaluating a response-first media approach.

Is Per Inquiry Advertising only for television?

No. While Per Inquiry has deep roots in television and radio, the same response-first thinking applies across digital, streaming, and direct response channels — anywhere inbound calls, qualified leads, and appointment requests can be measured.

Is this the same as pay-per-click?

No. Pay-per-click typically pays for an ad click. Per Inquiry Advertising connects media investment to deeper response signals — inbound calls, qualified leads, appointment requests, and business inquiries — not just clicks or impressions.

Do I need large media budgets?

Not to start. The methodology works at multiple budget levels. What matters most is having a clear business response to measure and the willingness to evaluate what current spend is actually producing.

Can EAG review our current strategy?

Yes. Our no-cost Visibility Review is built for exactly that — a senior outside read on your current plan, with a focus on response and accountability, and no obligation to change agencies.

Does this replace my current agency?

Not necessarily. Many engagements start as a Visibility Review or sit alongside your existing partners. EAG integrates where it makes sense and replaces only what is underperforming.